Archive for March, 2015

Starbucks Got IT All Wrong: Why ‘Race Together’ Was Doomed for failure

March 30th, 2015 in News

A few weeks ago everyone was in a frenzy over a very “bold” statement that Starbucks CEO Howard Schultz created to stir up conversation around the topic of race in its coffee stores. The criticism was swift as loyal customers proclaimed they had no interest in discussing race relations over their morning cup of joe.


Then most recently Schultz announced that the largest coffee store chain in the world would “stop putting the words ‘Race Together’ on their cups.


Have you ever seen a conversation around race between people who were backed into it? Well, I have, and I have also seen the look on people’s faces as they scan the room for the closest exit.


Have you ever seen someone speak on race that had absolutely no clue about the racial climate in their city, not to mention their country? I’m sure if you have, you were standing there either biting your tongue, or wanting to pull your hair out.



March 9th, 2015 in News

Blog by Sevetri M Wilson

Last month I shared with my social media friends that I had embarked on a journey to read at least one business book per month in 2015. I received over forty emails and direct messages from people asking me to share my list.

Over the past few years I have intentionally incorporated daily habits of highly successful business people from across the world into my own daily routines. We’ve all heard the saying that Reading Is Fundamental, but I’ve learned for business owners it is much more than just that. In fact, reading is an imperative, and at many times, missed opportunity to grow your own skill sets and learn from the lessons of other leaders.

Below you will find my reading list broken down month by month.

I hope you can add one or two to your own repertoire. Be sure to drop me a line on twitter or tag me on IG with what you are reading @sevetriwilson . Also, if you have any other suggestions please share those as well. #SGIREADS2015

January 2015

 Scaling Up

By Verne Harnish

(Note: This is the follow up book to Mastering Rockerfeller Habits. I suggest reading “Mastering the Rockefeller Habits” first as this book is a follow up to the decade old classic)

February 2015

Our Iceberg is Melting

By John Kotter

Leading Change

By John Kotter

(Read in order listed)

March 2015

Business Model Generation

By Alexander Osterwalder & Yves Pigneur

BlockBusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment

By Anita Elberse

(thanks Michael for sending me this one. Way to #Payitforward)

April 2015

The Lean Startup

By Eric Ries

 May 2015

War and Peace

By Leo Tolstoy

June 2015

The Five Temptations of a CEO

By Patrick Lencioni

July 2015

Good To Great

By Jim Collins

August 2015

The E-Myth

By Michael Gerber

September 2015

Buddha’s Brain: The Practical Neuroscience of Happiness, Love, and Wisdom

By Rick Hanson

October 2015

Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets

By Nassim Nicholas Taleb

November 2015

The Five Dysfunctions of a Team

By Patrick Lencioni

December 2015

The Power of Full Engagement

By Jim Loehr

The Pursuit of Knowledge

March 8th, 2015 in News

Wow!  On a daily basis, I have the opportunity to work with some of the most diverse and innovative minds in our state. Most of us are like candles; we burn so that others may have light.
Last week I had the chance to speak to three different groups and met even more brilliant minds. On Monday, I guest-lectured at my alma mater, LSU, to a graduate-level Strategic Communications class. In this very room, I could once again feel all the energy that a collegiate class brings; I could sense the hopes and dreams that I once felt when I stood in their shoes. I could once again feel the burning desire and eagerness to take on the world and show it what I had to offer; to be an asset to the media and communications world. From my current position, I knew that their journey was just beginning.
On Wednesday, I spent my time in Shreveport speaking with a fortune 200 companies’ sales and marketing team as they flew in from across the U.S. for their annual team conference. My workshop topic was: “Championing Diversity and Inclusion; Leading Innovation” and what it means to foster the continuous growth of a company that promotes and engages all three.  
Finally, on Thursday I kicked off part one in a marketing series of four, that our company, Solid Ground Innovations, is leading for the Louisiana Small Business Development Center (LSBDC) and Louisiana Economic Development (LED) to educate small businesses in South Louisiana on how to make marketing strategies work for them.
What appears to be three completely different groups, all share one common theme: the pursuit of knowledge.
Whether it’s life after graduate school, figuring out how you innovate in a crowded market or leading brand and marketing development efforts for small businesses, we are all searching for knowledge and the spark that will ultimately get us to our endless goals.
Yet, I was curious to know what motivated each of them and I want to pose the same question to you. What motivates you? Why do you seek knowledge? What keeps you up at night? Moreover, what makes you get up and do whatever it is you do over and over again, day after day? What drives you? I urge everyone to explore your “WHY.”
If you opened this email and if you have read this far, I would like you to do one more thing.
Take the time to watch the video I have embedded in this email, Beats Reloadeda short 3-minute video.  If it does not move you, I apologize for wasting your 3 minutes. Yet, if it does, share it with someone who is in need of inspiration or motivation. Share it with your teams, your kids, your friends, your mentors or mentees. Share it because it might be right on time for someone who is seeking a reminder of their “why.”
As always, thank you for allowing me to share with you the experiences that my platform has afforded me.  Until next time… Do well, be great.
– Sevetri